SAFETY FIRST
Waymo could pitch its offering on a number of grounds: Sustainability, convenience, cool factor. But instead, it focuses its customer-facing marketing on safety. Waymo Driver, it says repeatedly, is far safer than a human driver. It has proven that in many millions of miles on the streets, it says, and billions more in simulation.
The statistics Waymo publishes are based on Incidents Per Million Miles (IPMM) of driving – and compare its own rates of incidents with a benchmark of IPMM involving human drivers. Whether it’s airbag deployments, crashes with a reported injury, or incidents where police are notified, Waymo’s stats are consistently a fraction of those involving people at the wheel. In more than 33 million miles of driving, Waymo touts these as the results:
- 81 per cent fewer airbag deployment crashes
- 78 per cent fewer injury-causing crashes
- 62 per cent fewer police-reported crashes
That’s clearly a significant reduction, and to most people would indicate that Waymo is safer than taking a ride with a stranger (or even friend) at the wheel. The statistics include accidents where other drivers were at fault, but does not separate them out – so we can’t actually see what percentage involved an error from the Waymo side. Waymo has previously stated that the majority of these incidents were the fault of human drivers, and that there have been but two accidents involving injuries where it expects to pay out insurance liability claims.
But even rare incidents can quickly become high-profile. In Phoenix, an empty Waymo that had been summoned by a customer crashed at low speed into a telephone pole in an alley. Had a human been at the wheel, we would never have heard of it. But because it was a Waymo, the incident led newscasts. Why is that? Well, we expect perfection in systems like these. And that seems a reasonable expectation if you’re going to trust your personal safety to a driverless car. It just can’t make mistakes. And that’s why Waymo quickly issued a recall for a software fix.
“This is our second voluntary recall,” Katherine Barna, a Waymo spokesperson, told TechCrunch. “This reflects how seriously we take our responsibility to safely deploy our technology and to transparently communicate with the public.”
In May of 2024, the US National Highway Transportation Safety Agency (NHTSA) informed Waymo it was investigating 22 incidents involving its vehicles (and subsequently added an additional nine incidents), stretching back to 2001. Many of those incidents were described by Forbes as “surprisingly minor” and 11 of those incidents were culled by the NHTSA from social media reports of the vehicles driving in an unusual fashion (such as using the oncoming lane to avoid traffic problems). The most serious was the aforementioned pole collision.
We were unable to find any reports of Waymo incidents involving a serious injury. The one fatality involving a Waymo occurred in January of 2025, when an unoccupied stationary Waymo stopped at a traffic light was one of several vehicles hit by a speeding car. One person and a dog died in that incident, but because a Waymo was tangentially involved it made the headlines. It is the only case we can find involving a fully driverless vehicle where a fatality was involved – and in this case the vehicle was completely passive. (There was a pedestrian fatality in 2018 involving an autonomous Uber vehicle. In that incident, which occurred in Tempe, Arizona, a human safety driver was in the driver’s seat. She was watching television on her phone when the accident occurred and subsequently pleaded guilty to endangerment.)
While Waymo has an excellent track record, there have been incidents. But with each incident where Waymo Driver has somehow made the wrong decision, it’s reasonable to assume it was followed by a software fix. And here’s where a fleet of autonomous vehicles have a definite advantage over people: That tweak can be instantly applied to the entire fleet.
Still, there are skeptics who argue that – despite those millions of miles of driverless passenger trips – Waymo does not have enough data upon which to draw sound conclusions.
“We don’t know a lot. We know what Waymo tells us,” Philip Koopman, an expert on autonomous vehicle safety at Carnegie Mellon University, told the Miami Herald. “Basically you are trusting Waymo to do the right thing.”
THE FUTURE
Autonomy is hard – and it takes time: Google and Alphabet have invested more than 15 years of continuous engineering for Waymo Driver to reach this level of technological maturity.
Now, Waymo is rolling out to more cities. Remember those 672 Jaguars that had the software upgrade? They’re just a fraction of the 20,000 I-Pace vehicles Waymo signed a contract with Jaguar to purchase. Plus, the company recently announced that its six-generation vehicle – a Chinese-made electric minivan – is next up for testing and deployment. From all external appearances, Waymo shows no sign of stopping (except at red lights, of course). In 2024, it carried out four million autonomous rides – four times more than its total of trips over the previous four years. Rides in 2024 tripled to 150,000 per week. And the company calculates “Waymo riders helped avoid over 6 million kilograms of CO2 emissions.”
That’s all great. But for any commercial enterprise, even if it’s willing to absorb costs during rollout, the ultimate test will be the bottom line. Will Waymo prove profitable?
We can’t say for certain – and Waymo’s current financials are somewhat invisible to the public, as they’re bundled in with several other projects Alphabet projects. But some analysts predict Waymo, the clear leader in autonomous rideshare, will ultimately win a significant piece of the market. An analysis on Nasdaq.com predicts Waymo could prove over time to be the jewel in Alphabet’s crown.
“Uber does more than 200 million rides each week,” states the story. “Let’s let that sink in. So if autonomous rides can capture even half that market, that would mean 100 million rides per week…If Waymo can capture about one-third of the $1 trillion autonomous rides market, it could generate annual revenues of around $300 billion.” Enough, suggests the story, to double Alphabet’s stock price.
That’s a big prize. And, clearly, incentive for Alphabet and Waymo to continue on the road to profitability.
Below: The LCD display for rear Waymo passengers. Note the option to “pull over” if you unexpectedly need to end your ride early